Glif V2 needed to launch in three days — concept to storyboard to final animation, with no room for a second pass. We built it fast and got it right the first time: one draft, approved on sight, because we'd understood the idea as clearly as they had. The film had to prove what Glif itself promises — that speed and quality aren't opposites — so we made it move like the product it was announcing: quick, confident, exactly on target. It found its audience just as fast, passing 271K views on nothing but the strength of the idea.